WAFFLE
Still waffling around in the dating world?
Waffle is a unique match-making experience that moves past the traditional dating app formula. The app asks each user a daily question on random topics to build their profile, placing importance on conversation and personality.
BEHIND THE NAME: "WAFFLE"
/ˈwäfəl/
1. to fail to make up one's mind
2. to speak or write without saying anything important or useful
HOW IT WORKS
"Flip" the waffle button to shuffle potential matches' answers to previous daily Waffle questions.
Users can press ✓ to like a profile and X to skip a profile.
Visit a user's profile to see more information about them and an archive of their question responses.
Get to know your matches with the built-in chat feature.
THE CAMPAIGN
The Waffle print campaign is an additional component I added to the app experience, which was originally an assignment for my UX/UI class and my first introduction to app design. The campaign features my 2D logo brought to life with photography. Each image is accompanied with bold leading text and connects the waffle imagery to the Waffle app, which seeks to make the dating experience more enjoyable, friendly, and visually appealing than competitors.
The Waffle print campaign is designed to grab the attention of adults seeking genuine and committed connections.
